Start your
dream degree course in Business Psychology now

Start your dream degree course in Business Psychology now

You always wanted to travel around the world during your studies or earn money on the side? In addition, do you bring an interest in business psychology? Then the bachelor’s program in distance learning at INU is definitely right for you!

If you are interested in these questions, then Business Psychology is exactly the right course for you. It combines the insights of psychology with those of business administration and is devoted to the psychological processes underlying economic activity.

Why do consumers accept higher prices for branded products?
How does advertising influence consumer purchasing decisions?
How can employee satisfaction in companies be optimized and staff turnover avoided?

At the INU, you can study Business Psychology as a full-time or part-time course without an NC and waiting semester. The structure of the degree program in Business Psychology (BSc) corresponds to the recommendations of the German Society for Applied Business Psychology (GWPs) and the Professional Association of German Psychologists (BDP).

Course contents

At the beginning, you are comprehensively prepared for studying by the “Introduction Project for Self-Organized Learning”. You gain insight into how best to organize your studies and are made familiar with the application of important IT systems and digital communication tools. You acquire business and legal knowledge as well as digital and intercultural skills for the markets of the future. General Psychology, Biological Psychology and also Business Psychology are examples of psychologically oriented subjects which, together with the business administration subjects, form the basis for a sound business psychological education. They are ideal ways to prepare yourself for the challenges of current and future markets!

In a practical project you will get the opportunity to apply the knowledge you have acquired. Here you will also get to know everyday professional life and come into contact with scientific studies and experiments. By choosing two main focuses, you determine the fields in which you want to build up special expertise and to become qualified for career opportunities and advancement. One of the focuses can be chosen from another, combinable study program. Last but not least, in the final semester, you complete your bachelor thesis, with which you complete your studies.

BUSINESS PSYCHOLOGY (BSc)

Full-time

Module list

ECTS points per semester

Module name

Subject area: Introduction to Self-Organized Learning*

Introduction project for self-organized learning

–

Subject area: Fundamentals of Economics

Fundamentals of Business Administration

–

External and Internal Accounting

–

Subject area: Statistics and Scientific and Research Methodology

Statistics I

–

Statistics II

–

Scientific work and empirical research methods

–

Business Intelligence and Data Science Management

–

Empirical Research Methods II

–

Subject area: Legal Competencies

Civil Law and Labor Law

–

Subject area: Business English and Intercultural Competencies

Business English and Intercultural Communication

–

Business and Corporate Ethics

–

Subject area: Practical Competencies

Communication Psychology

–

Empirical research project

–

Practical Project

–

Subject area: Business Psychology and Psychology

Business Psychology

–

General Psychology I

–

General Psychology II

–

Social Psychology

–

Personality and differential psychology

–

Basics of test theory and psychological diagnostics

–

Biological psychology

–

Clinical Psychology in Working Life

–

Developmental Psychology

–

Subject area: Elective subjects

Focus I

–

Focus II

–

Subject area: Bachelor examination

Bachelor thesis

–

Total ECTS points per semester

Total ECTS points

180

* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

Focus of the Business Psychology program

These can be used as 1. and 2. focus to be chosen

ECTS points per semester

Module name

Personnel Psychology

Personnel marketing and recruiting

–

Personnel Diagnostics

–

Personnel development and personnel appraisal

–

Psychology of change and digital transformation

Psychology of work and new forms of work

–

Digital leadership and management

–

Behavioral Change and Sustainability in the
Digital Transformation

–

Market, advertising and media psychology

Market and advertising psychology

–

Media Psychology

–

Methods of psychological market research

–

Possible 2ndfocus from Psychology course

The second emphasis may be chosen alternatively from the following options:

ECTS points per semester

Module name

Clinical psychology

Clinical psychological intervention

–

Clinical psychology of young people

–

Psychosomatics

–

Health Psychology

Fundamentals of Health Behavior

–

Health Promotion, Prevention and Rehabilitation in a Corporate Environment

–

Health Promotion in Practice

–

Possible 2ndfocus from International Business Administration degree program

The second emphasis may be chosen alternatively from the following options:

ECTS points per semester

Module name

International Marketing Management

Strategic Planning in International Marketing Management

–

Instruments of International Marketing Management

–

Research, Analysis and Controlling in International Marketing Management

–

International Management

Intercultural Psychology

–

International Corporate Strategy

–

International Economic Relations

–

Sustainable management

International Management of Non-Profit Organizations

–

Sustainable Business Processes, Organization and Reporting

–

Sustainable Digital Future of Work and Life

–

BUSINESS PSYCHOLOGY (BSc)

Part-time

Module list

ECTS points per semester

Module name

Subject area: Introduction to Self-Organized Learning *

Introduction project for self-organized learning

–

Subject area: Fundamentals of Economics

Fundamentals of Business Administration

–

External and Internal Accounting

–

Subject area: Statistics and Scientific and Research Methodology

Statistics I

–

Statistics II

–

Scientific work and empirical research methods

–

Business Intelligence and Data Science Management

–

Empirical Research Methods II

–

Subject area: Legal Competencies

Civil Law and Labor Law

–

Subject area: Business English and Intercultural Competencies

Business English and Intercultural Communication

–

Business and Corporate Ethics

–

Subject area: Practical Competencies

Empirical research project

–

Practical Project

–

Communication Psychology

–

Subject area: Business Psychology and Psychology

General Psychology I

–

General Psychology II

–

Business Psychology

–

Social Psychology

–

Personality and differential psychology

–

Basics of test theory and psychological diagnostics

–

Biological psychology

–

Clinical Psychology in Working Life

–

Developmental Psychology

–

Subject area: Elective subjects

Focus I

–

Focus II

–

Subject area: Bachelor examination

Bachelor thesis

–

Total ECTS points per semester

Total ECTS points

180

* The introductory project on self-organized learning is an optional, extracurricular module that can be
before the start of the lecture period is aimed at first-year students and provides knowledge about the
online systems to be used in the course of study as well as methods for self-organization.

Focus of the Business Psychology program

These can be used as 1. and 2. focus to be chosen

ECTS points per semester

Module name

Personnel Psychology

Personnel marketing and recruiting

–

Personnel Diagnostics

–

Personnel development and personnel appraisal

–

Psychology of change and digital transformation

Psychology of work and new forms of work

–

Digital leadership and management

–

Behavioral Change and Sustainability in the
Digital Transformation

–

Market, advertising and media psychology

Market and advertising psychology

–

Media Psychology

–

Methods of psychological market research

–

Possible 2ndfocus from Psychology course

ECTS points per semester

Module name

Clinical psychology

Clinical psychological intervention

–

Clinical psychology of young people

–

Psychosomatics

–

Health Psychology

Fundamentals of Health Behavior

–

Health Promotion, Prevention and Rehabilitation in a Corporate Environment

–

Health Promotion in Practice

–

Possible 2ndfocus from International Business Administration degree program

ECTS points per semester

Module name

International Marketing Management

Strategic Planning in International Marketing Management

–

Instruments of International Marketing Management

–

Research, Analysis and Controlling in International
Marketing Management

–

International Management

Intercultural Psychology

–

International Corporate Strategy

–

International Economic Relations

–

Sustainable management

International Management of Non-Profit Organizations

–

Sustainable Business Processes, Organization and Reporting

–

Sustainable Digital Future of Work and Life

–

Remark: If you choose the option of part-time study, you will have the opportunity to pursue your studies unhindered by your work while studying, and still have enough time to study.

Focuses of study

By the end of the third (full-time study) and/or fourth (part-time study) semester you will have acquired the basic knowledge of your course and can choose your two focuses. You have two options.

from the International
Business Administration course

What degrees can I achieve?

You complete both the full-time and the part-time studies with the degree “Bachelor of Science“(B.Sc.) degree.

Fit for the future

Start your dream course

Your career

Of course, you usually start studying after you graduate from high school, but sometimes life just has other ways of proceeding. But that doesn’t mean you’re ever too old or it’s ever too late to start studying! That is why the bachelor’s degree program in business psychology is not only for high school graduates but also for working mothers and fathers, who want to pursue a different career path alongside their job.

The same applies, of course, to caring relatives. This is where the advantages of online study come into their own, because you can complete your learning units from the comfort of your smartphone – whenever your everyday life allows it. And if you’re already studying but transferring to INU, you can of course get your Have ECTS points recognizedso that you don’t have to start all over again (but the prerequisite for the recognition of ECTS credits / courses must be given).

Can I balance traveling and studying at INU?

Studying at INU offers you a completely new approach. It is a mix of a modern digitization concept in combination with selected presence events on campus. That means you can super balance work, travel and study. The possibility during the study travel is one of the greatest benefits of the courses we offer. Through the INU App you can easily access all learning content online and get closer to your degree from anywhere in the world.

Fit for the future

Your career

Business psychologists have numerous career opportunities in a wide range of fields and the digital transformation of work processes particularly opens up exciting options.

Human Resource and Organizational Development

Companies are subject to constant processes of change: They grow or shrink and have to constantly reassess their competitive advantages and adapt to the demands of dynamic environments.

As a human resource and organizational developer you will guide the employees of a company through the various stages of transformation. With coaching, seminars and training courses you prepare them for their changing tasks, mediate between people or departments in the event of conflicts and thus advance the modernization of the company in a responsible role.

Recruitment and Headhunting

Human capital is a critical success factor for companies If you are responsible for your company’s recruitment, your main task is the search for personnel who are optimally suitable, in terms of skills and personality, for positions which have been newly created or have become vacant. In doing so you use your knowledge of business psychology to form the entire process: You work out the job advertisement, conduct interviews and prepare the recruitment decision.

Many companies outsource recruitment to specialist service providers, so-called headhunters. They have their own pools of applicants and compare their profiles with the requirement profiles of the companies seeking personnel in order to find the best matches for the positions. Headhunters are also often business psychologists.

Marketing Management and Advertising

Marketing managers are responsible for the successful positioning of their companies, products and services in the (inter)national markets. For this purpose, they detect trends, support the development of new products and services, are involved in pricing and formulate sales and advertising strategies. You manage the marketing mix and control the use of appropriate advertising measures, such as social media and online activities or TV/radio commercials. In keeping with the motto “do good and talk about it”, marketing management also takes on the task of continuing and spreading the company’s success story.

In this role, you are an important link between your company and its partners on both the procurement and sales side.

Other fields

• Management of digital work processes: Guidance of the digital transformation as an interface between management, people and technology
• Business consultancy: external analysis and evaluation of companies and working out and implementation of individualized measures to increase success
• Management development: Promotion of skilled personnel and development of management potential
• Staff training: Design, planning, organization and implementation of internal and external training measures
• Strategic management: Development of a holistic corporate strategy to ensure future viability
• Market research: Market analysis to identify market developments and trends at an early stage and to initiate marketing measures
• Counseling of competitive sports people

Approval and recognition

Our Bachelor courses can be studied without an NC (numerus clausus) and do not require a particular grade average. To start a Bachelor course you need to have a university entrance qualification.

…enrollment?

University entrance qualifications

• The Allgemeine Hochschulreife (general higher education entrance qualification) (Abitur / high-school diploma) gives unrestricted entitlement to a Bachelor degree course
• The Fachhochschulreife (university of applied sciences entrance qualification) (Fachabitur / vocational baccalaureate diploma) gives entitlement to a degree course at a university of applied sciences
• The fachgebundene Hochschulreife (subject-specific entrance qualification) gives entitlement to a degree course in a particular subject in the state named on the certificate
• A Bachelor course of study is also possible without a higher education entrance qualification. A distinction is made between
• Access based on vocational advanced further training
• Access based on appropriate vocational training and professional activity
• Access based on an entrance examination or a trial course of study

Do you have any questions? Contact us, we will be happy to check your personal situation!

Knowledge of German

Applicants from abroad who have not grown up in Germany or a German-speaking country need proof of their German language knowledge. The required level is “DSH 2 according to the German language skills test for university access”.

Recognition

Have you already completed a course of studies or vocational education and training at another university?
Then perhaps achievements that would shorten your study time can be credited to your studies at the INU.

Talk to us! We will be happy to check whether you meet the requirements for recognition.

Fees & key facts

full-time


Degree type:	Bachelor of Science (B. Sc.)
Tuition:	EUR 545/month EUR 3,270/semester EUR 19,620 in total no additional costs for enrollment and exams
Duration of study:	6 semesters - 36 months
Start of course:	April 1 (summer semester) October 1 (winter semester)
Application deadline:	year-round
Language:	German
Accreditation:	accredited without conditions by the Foundation Accreditation Council until 03/31/2031
Form of implementation:	distance learning with selected on-campus activities
ECTS points:	180
BAföG:	The INU full-time study programs are eligible for funding in accordance with Section 2 (2) of the Federal Law on Support in Education (BAföG).

Part-time


Degree type:	Bachelor of Science (B. Sc.)
Tuition fees:	EUR 430/month EUR 2,580/semester EUR 20,640 in total no additional costs for enrollment and examinations
Duration of study:	8 semesters - 48 months
Start of course:	April 1 (summer semester) October 1 (winter semester)
Application Deadline:	year-round
Language:	German
Accreditation:	accredited without conditions by the Foundation Accreditation Council until 03/31/2031
Form of implementation:	distance learning with selected on-campus activities
ECTS points:	180

Why is INU the right university for me?

The INU is characterized by a total of 3 features distinguishes

It is recognized by the state
Your programs are accredited
All of INU’s distance learning courses are approved by the Central Office for Distance Learning (ZFU)

With a distance learning program at INU you have complete freedom to organize your studies. You can choose when, how and where you complete your study units and have the opportunity to both work and travel. work and travel. A study program that adapts to your needs and not vice versa. If you would like to learn more about the Business Psychology program, you can here to request further information material!

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Request info material now

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