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Why do consumers accept higher prices for branded products?
How does advertising influence consumers’ purchasing decisions?
How can employee satisfaction in companies be optimized and thus fluctuation avoided?

If these questions interest you, the Business Psychology program is for you. It combines the findings of psychology with those of business administration and is dedicated to the psychological processes underlying business-related actions.

At INU you can study Business Psychology as a full-time or part-time program without NC and waiting semesters. The structure of the Business Psychology (B.Sc.) program complies with the recommendations of the Gesellschaft für angewandte Wirtschaftspsychologie e.V. (GWPs) and the Berufsverband Deutscher Psychologinnen und Psychologen (BDP).

Study contents

At the beginning, the “Introductory Project to Self-Organized Learning” comprehensively prepares you for studying. You will gain insights into how to organize your studies in the best possible way and become familiar with the use of important IT systems and digital communication tools.

You will acquire business and legal knowledge as well as digital and intercultural skills for the markets of the future. General psychology, biological psychology and business psychology are examples of psychologically influenced subjects which, together with business administration subjects, form the basis for a sound business psychology education. This prepares you ideally for the challenges of current and future markets!

You will have the opportunity to apply your acquired knowledge in a practical work project. Here, you will also get to know everyday professional life and come into contact with scientific studies and experiments.

By choosing two concentrations, you determine the subject areas in which you would like to develop a special expertise and qualify for professional employment and advancement opportunities. One of the concentrations may be chosen from another degree program that may be combined.

Last but not least, you will complete your Bachelor’s thesis in the last semester, which will conclude your studies.

PSYCHOLOGY (B.Sc.) in

Part-time

ECTS points per semester
Module name
1 2 3 4 5 6 7 8
Topic: Introduction to self-organized learning *)
Introduction project for self-organized learning
Subject area: Introductory events and methodology
Subject area: Introductory events and methodology
8
Scientific work and empirical research methods
8
Subject area: Statistics
Statistics I
6
Statistics II
6
Subject area: Practice/research project
Empirical research project
6
Subject area: Psychological diagnostics
Basics of test theory and psychological diagnostics
8
Diagnostic procedures
6
Topic: Cognitive and biological foundations of behavior and experience.
General Psychology I
8
General Psychology II
8
Biological psychology
8
Topic: Intra- and interpersonal processes
Social Psychology
7
Developmental Psychology
7
Personality and Differentiated Psychology
7
Topic: Psychological application subjects – Basic –
Clinical psychology and psychotherapy
8
Educational psychology
8
Industrial, organizational and business psychology
8
Subject area: Elective Psychological Application Subjects – Specialization (Focus)
Focus I
5 5 5
Focus II
5 5 5
Subject area: Psychological practice
Subject Hours
1
Professional practical project
10
Subject area: Supplementary subjects
Systemic Coaching
5
Communication Psychology
5
Business English and Intercultural Communication
0**
Subject area: Bachelor examination
Bachelor thesis
12
Total ECTS points / SWS per semester
22 21 23 23 24 18 22 27
Total ECTS points / SWS total 180
* The introductory project on self-organized learning is an optional au ercurricular module that can be before the start of the lecture period is aimed at first-year students and provides knowledge about the online systems to be used in the course of study as well as methods for self-organization. **optional certificate available, see module manual
ECTS points per semester
Module name
1 2 3 4 5 6 7 8
Clinical psychology
Clinical psychological intervention
5
Clinical psychology in childhood and adolescence
5
Psychosomatic and behavioral medicine
5
Health Psychology
Fundamentals and models of health behavior
5
Occupational health promotion, prevention and rehabilitation
5
Practice of health promotion – fields of application
5
Market, advertising and media psychology
Market and advertising psychology
5
Media Psychology
5
Methods of psychological market research
5
The second focus may alternatively be chosen from the following options:
ECTS points per semester
Module name
1 2 3 4 5 6 7 8
Personnel Psychology
Personnel marketing and recruiting
5
Personnel Diagnostics
5
Personnel development and personnel appraisal
5
Psychology of change and digital transformation
Psychology of work and new forms of work
5
Digital leadership and management
5
Behavioral change and sustainability in the digital transformation
5
PSYCHOLOGY (B.Sc.) in

Full-time

ECTS points per semester
Module name
1 2 3 4 5 6
Topic: Introduction to self-organized learning *)
Introduction project for self-organized learning
Subject area: Introductory events and methodology
Subject area: Introductory events and methodology
8
Scientific work and empirical research methods
8
Subject area: Statistics
Statistics I
6
Statistics II
6
Subject area: Practice/research project
Empirical research project
6
Subject area: Psychological diagnostics
Basics of test theory and psychological diagnostics
8
Diagnostic procedures
6
Topic: Cognitive and biological foundations of behavior and experience.
General psychology
8
Biological psychology
8
General Psychology II
8
Topic: Intra- and interpersonal processes
Social Psychology
7
Developmental Psychology
7
Personality and Differentiated Psychology
7
Topic: Psychological application subjects – Basic –
Clinical psychology and psychotherapy
8
Educational psychology
8
Industrial, organizational and business psychology
8
Subject area: Elective Psychological Application Subjects – Specialization (Focus)
Focus I
15
Focus II
15
Subject area: Psychological practice
Subject Hours
1
Professional practical project
10
Subject area: Supplementary subjects
Systemic Coaching
5
Communication Psychology
5
Business English and Intercultural Communication
0**
Subject area: Bachelor examination
Bachelor thesis
12
Total ECTS points / SWS per semester
30 29 30 29 30 32
Total ECTS points / SWS total 180
* The introductory project on self-organized learning is an optional, au ercurricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization. **optional certificate available, see module manual

These can be used as 1. and 2. focus to be chosen

ECTS points per semester
Module name
123456
Clinical psychology
Clinical psychological intervention
5
Clinical psychology in childhood and adolescence
5
Psychosomatic and behavioral medicine
5
Health Psychology
Fundamentals and models of health behavior
5
Occupational health promotion, prevention and rehabilitation
5
Practice of health promotion – fields of application
5
Market, advertising and media psychology
Market and advertising psychology
5
Media Psychology
5
Methods of psychological market research
5

The second focus may alternatively be chosen from the following options:

ECTS points per semester
Module name
123456
Personnel Psychology
Personnel marketing and recruiting
5
Personnel Diagnostics
5
Personnel development and personnel appraisal
5
Psychology of change and digital transformation
Psychology of work and new forms of work
5
Digital leadership and management
5
Behavioral change and sustainability in the digital transformation
5

Study focus

By the end of the third (full-time study) or fourth (part-time study) semester, you will have acquired the basic knowledge of your degree program and are now determining your two concentrations. You have two options for this.

Option 1:

You will choose two concentrations from the psychology major to specialize in from now on.

The choices are:

Option 2:

You choose a major from the psychology program and another major from another, combinable bachelor's degree program and deepen your knowledge of aspects of business psychology.

Here we currently offer you the following cross-selection options:
From the Business Psychology program

Fit for the future

Start your desired study

Fit for the future

Your career

Business psychologists have numerous career opportunities in a wide range of fields, and the digital transformation of work processes in particular opens up exciting options.

Personnel and organizational development

Companies are subject to permanent change processes: they grow or shrink and must constantly review their competitive advantages and adapt them to the needs in dynamic environments.

As a human resources and organizational developer, you accompany a company’s employees through the various phases of transformation. With the help of coaching, seminars and training, you prepare them for their changing tasks, mediate in conflicts between people or departments and thus drive the modernization of the company in a responsible role.

Recruitment and headhunting

Human capital is a critical success factor for companies. If you are responsible for the recruitment of your company, your main task is to search for personnel with the best possible professional and personal qualifications for newly created positions or positions that need to be filled. You use your knowledge of business psychology to shape the entire process: You develop the job advertisement, conduct interviews and prepare the hiring decision.

Many companies outsource recruitment to specialized service providers, so-called headhunters. These have their own pools of applicants and match their profiles with the requirement profiles of the companies seeking personnel in order to fill positions optimally. Headhunters are also often business psychologists.

Marketing management and advertising

Marketing managers are responsible for the successful positioning of their companies, products and services in (inter)national markets. To do this, they track trends, support the development of new products and services, are involved in pricing, and formulate sales and advertising strategies. You manage the marketing mix and control the use of appropriate advertising measures, such as social media and online activities or TV/radio spots. According to the motto “do good and talk about it”, updating and spreading the company’s success story is also a matter that marketing management takes care of.

In this role, you will be a key link between your company and its partners on both the procurement and sales sides.

Other areas

  • Management of digital work processes: Steering the digital transformation as an interface between management, people and technology
  • Management consulting: external analysis and evaluation of companies as well as development and implementation of individualized measures to increase success
  • Management development: Promotion of specialists and development of management potentials
  • Staff training: conception, planning, organization and implementation of internal and external training measures
  • Strategic management: development of a holistic corporate strategy to ensure future viability
  • Market research: analysis of the market in order to identify market developments and trends at an early stage and to initiate marketing measures
  • Advice for lead athletes

* After successfully completing your bachelor’s degree in psychology, you can pursue a master’s degree in psychology and qualify as a psychologist. However, it is not possible to qualify as a licensed psychotherapist.

Admission and recognition

Our Bachelor’s degree programs can be studied without NC (Numerus Clausus) and do not require a specific grade point average. You need a university entrance qualification to start a bachelor’s program.

…the recording?

University Entrance Permits

  • The general university entrance qualification (Abitur) entitles the holder to study for a bachelor’s degree without restriction
  • The advanced technical college entrance qualification (Fachabitur) entitles the holder to study at a university of applied sciences
  • The subject-related university entrance qualification entitles the holder to study a subject in the federal state shown on the certificate
  • A bachelor’s degree is also possible without a university entrance qualification. Distinguished are
  • Access due to vocational upgrading
  • Access based on professionally appropriate vocational training and professional activity
  • Access on the basis of an entrance examination or a trial course of study

Do you have any questions? Contact us, we will be happy to check your personal circumstances!

German language skills

Applicants from abroad who did not grow up in Germany or in the German-speaking area require proof of their knowledge of the German language. The required level is “DSH 2 according to the German Language Examination for University Admission”.

Recognitions

Have you already completed a degree or professional education and training at another university?
Then maybe credits can be applied to your degree at INU, which would shorten your study time.

Talk to us! We will be happy to check whether you meet the requirements for recognition.

Fees & Key Facts

Psychological counseling for
Full-time
Degree Type:
Bachelor of Science (B. Sc.)
Tuition:
545 Euro / month

3.270 Euro / Semester

19,620 Euro / total

no additional costs for enrollment and exams
Study Duration:
6 semesters - 36 months
Start of study:
April 1 (summer semester)
October 1 (winter semester)
Application Deadline:
all year round
Language:
german
Accreditation:
In the accreditation process
Implementation Form:
Distance learning
ECTS credits:
180
Part-time
Degree Type:
Bachelor of Science (B. Sc.)
Tuition:
430 Euro / month

2.580 Euro / Semester

20,640 Euro / total

no additional costs for enrollment and exams
Study Duration:
8 semesters - 48 months
Start of study:
April 1 (summer semester)
October 1 (winter semester)
Application Deadline:
all year round
Language:
german
Accreditation:
In the accreditation process
Implementation Form:
Distance learning
ECTS credits:
180
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