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Start your dream degree in International Business Administration
now

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WHAT ARE YOU WAITING FOR?

Start your dream degree in International Business Administration now

Do you want to take on leadership responsibility in national and international companies or organizations?
Are you interested in the digital transformation and optimization of business processes?
Do you wonder how international management and intercultural marketing work?
Do you also want to deal with sustainability issues in an international context or build up expertise in economic, legal, financial or personnel-specific topics?

For all this, the online International Business Administration study program offers you qualified and recognized training and prepares you for a wide range of professional fields of application with globally operating companies.

At the INU you can study business administration full-time or part-time online and start your studies without a numerus clausus and without a waiting semester.

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Course contents

At the beginning you are comprehensively prepared for studying with the “Introduction Project for Self-Organized Learning”. You gain insight into how best to organize your studies and are made familiar with the application of important IT systems and digital communication tools.

The course itself provides you with business and economics know-how, knowledge of the mathematics and statistics necessary for Business Administration, valuable basic knowledge in civil law, labor law and commercial and corporate law.

Business practice encompasses exciting topics such as digital marketing, international human resources management, finance, strategic management and communication psychology.

In a practical project you will get the opportunity to apply the knowledge you have acquired. Here you also gain (initial) work experience and come into contact with the INU network of cooperation partners and experts and with scientific research topics.

By choosing two main concentrations you determine the fields in which you want to build up special expertise and to become qualified for career opportunities and advancement. One of the concentrations can be chosen from another, combinable study program.

Last, but not least, in the final semester you complete your bachelor thesis, with which you complete your studies.

INTERNATIONAL BUSINESS ADMINISTRATION (B.A.)

full-time

ECTS points per semester
Module name
1 2 3 4 5 6
Subject area: Introduction to Self-Organized Learning *
Introduction project for self-organized learning
– – – – – –
Subject area: Fundamentals of Economics
Fundamentals of Business Administration
5 – – – – –
Microeconomics
5 – – – – –
External and Internal Accounting
5 – – – – –
Macroeconomics
– – 5 – – –
Subject area: Mathematics, Statistics and Research Methods
Business Mathematics
5 – – – – –
Statistics I
– 5 – – – –
Scientific work and empirical research methods
– 8 – – – –
Business Intelligence and Data Science Management
– – – 5 – –
Subject area: Legal Competencies
Civil Law and Labor Law
– 5 – – – –
Commercial and Corporate Law
– – 5 – – –
Subject area: Business English and Intercultural Competencies
Business English and Intercultural Communication
– – – 5 – –
Business and Corporate Ethics
– – – – 5 –
Subject area: Practical Competencies
Agile Project Management
5 – – – – –
Practical Project
– – 5 – – –
Business Simulation
– – – – 5 –
Subject area: Business Practice
Digital Marketing and Business Models
5 – – – – –
International Human Resources Management
– 5 – – – –
International Corporate Communication and Relationship Management
– 5 – – – –
Financial Analysis
– 5 – – – –
International Strategic Management
– – 5 – – –
Communication Psychology
– – 5 – – –
Corporate Accounting and Taxation
– – 5 – – –
Digital Transformation
– – – 5 – –
International Supply Chain Management
– – – – – 5
International Sales Management
– – – – 5 –
Innovationsmanagement und Entrepreneurship
– – – – – 5
Systemic Coaching
– – – – – 5
Subject area: Elective subjects
Concentrations I
– – – 15 – –
Concentrations II
– – – – 15 –
Subject area: Bachelor examination
Bachelor thesis
– – – – – 12
Total ECTS semester points
30 33 30 30 30 27
Total overall ECTS points 180

* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

These can be chosen as the first and second concentration

ECTS points per semester
Module name
1 2 3 4 5 6
International Marketing Management
Strategic Planning in International Marketing Management
– – – 5 –
Instruments of International Marketing Management
– – – 5 –
Research, Analysis and Controlling in International Marketing Management
– – – 5 –
International Management
Intercultural Psychology
– – – 5 –
International Corporate Strategy
– – – 5 –
International Economic Relations
– – – 5 –
Sustainable management
International Management of Non-Profit Organizations
– – – 5 –
Sustainable Business Processes, Organization and Reporting
– – – 5 –
Sustainable Digital Future of Work and Life
– – – 5 –

The second concentration may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
Personnel Psychology
Personnel marketing and recruiting
– – – 5 –
Personnel Diagnostics
– – – 5 –
Personnel Development and Personnel Appraisal
– – – 5 –
Psychology of Change and the Digital Transformation
Psychology of Work and New Forms of Work
– – – 5 –
Digital Leadership and Management
– – – 5 –
Behavioral Change and Sustainability in the
Digital Transformation
– – – 5 –
Market, Advertising and Media Psychology
Market and Advertising Psychology
– – – 5 –
Media Psychology
– – – 5 –
Methods of psychological market research
– – – 5 –
INTERNATIONAL BUSINESS ADMINISTRATION (B.A.)

Part-time

ECTS semester points
Module name
1 2 3 4 5 6 7 8
Subject area: Introduction to Self-Organized Learning *
Introductory Project for Self-Organized Learning
– – – – – – – –
Subject area: Fundamentals of Economics
Fundamentals of Business Administration
5 – – – – – – –
Microeconomics
5 – – – – – – –
External and Internal Accounting
– 5 – – – – – –
Macroeconomics
– – – 5 – – – –
Subject area: Mathematics, Statistics and Research Methods
Business Mathematics
5 – – – – – – –
Statistics I
– – 5 – – – – –
Scientific Work and Empirical Research Methods
– – 8 – – – – –
Business Intelligence and Data Science Management
– – – – – 5 – –
Subject area: Legal Competencies
Civil Law and Labor Law
– 5 – – – – – –
Commercial and Corporate Law
– – 5 – – – – –
Subject area: Business English and Intercultural Competencies
Business English and Intercultural Communication
– – – – 5 – – –
Business and Corporate Ethics
– – – – – – 5 –
Subject area: Practical Competencies
Agile Project Management
5 – – – – – – –
Practical Project
– – – 5 – – – –
Business Simulation
– – – – – – 5 –
Subject area: Business Practice
Digital Marketing and Business Models
5 – – – – – – –
International Human Resources Management
– 5 – – – – – –
International Corporate Communication and Relationship Management
– 5 – – – – – –
Financial Analysis
– – 5 – – – – –
International Strategic Management
– – – 5 – – – –
Communication Psychology
– – – 5 – – – –
Corporate Accounting and Taxation
– – – 5 – – – –
Digital Transformation
– – – – 5 – – –
International Supply Chain Management
– – – – – 5 – –
International Sales Management
– – – – – – 5 –
Innovationsmanagement und Entrepreneurship
– – – – – – – 5
Systemic Coaching
– – – – – – – 5
Subject area: Elective subjects
Concentration I
– – – – 5 5 5 –
Concentration II
– – – – 5 5 5 –
Subject area: Bachelor examination
Bachelor thesis
– – – – – – – 12
Total ECTS semester points
25 20 23 25 20 20 25 22
Total overall ECTS points 180

* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

ECTS semester points
Module name
1 2 3 4 5 6 7 8
International Marketing Management
Strategic Planning in International Marketing Management
– – – – 5 –
Instruments of International Marketing Management
– – – – 5 –
Research, Analysis and Controlling in International Marketing Management
– – – – 5 –
International Management
Intercultural Psychology
– – – – 5 –
International Corporate Strategy
– – – – 5 –
International Economic Relations
– – – – 5 –
Sustainable management
International Management of Non-Profit Organizations
– – – – 5 –
Sustainable Business Processes, Organization and Reporting
– – – – 5 –
Sustainable Digital Future of Work and Life
– – – – 5 –
ECTS semester points
Module name
1 2 3 4 5 6 7 8
Personnel Psychology
Personnel Marketing and Recruiting
– – – – 5 –
Personnel Diagnostics
– – – – 5 –
Personnel Development and Personnel Appraisal
– – – – 5 –
Behavioral Change and Sustainability in the Digital Transformation
Psychology of work and new forms of work
– – – – 5 –
Digital Leadership & Management
– – – – 5 –
Behavioral Change and Sustainability in the Digital Transformation
– – – – 5 –
Market, Advertising and Media Psychology
Market and Advertising Psychology
– – – – 5 –
Media Psychology
– – – – 5 –
Methods of Psychological Market Research
– – – – 5 –
FIT FOR YOUR FUTURE!

Concentrations of study

By the end of the third (full-time study) and/or fourth (part-time study) semester you will have acquired the basic knowledge of your course and can choose your two concentrations. You have two options for this.

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Option 1:

From the International Business Administration degree program you select two concentrations in which you will from now on specialize.

You can choose from:

  • Internationales Marketing-Management
  • International Management
  • Sustainable management
Graphic of a two

Option 2:

You select a concentration from the International Business Administration degree program as well as another concentration from another, combinable Bachelor's degree program.

Here we currently offer you the following cross-course selection options:

From the Business Psychology degree program

  • Market, Advertising and Media Psychology
  • Personnel Psychology
  • Psychology of Change and the Digital Transformation
USE YOUR OPPORTUNITY!

Start your dream degree

APPLY NOW!
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SUCCESS CAN BE PLANNED!

Your dream job

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After completing your studies in International Business Administration you can work in these professional fields, for example:

Business Development Management

Business development managers are indispensable when it comes to expanding business areas, developing new sales markets or attracting new customers: They are largely responsible for the future development of a company. To this end they identify trends at an early stage, continuously monitor the markets and jointly develop market entry strategies as well as appropriate communication and sales measures to increase market shares.

Marketing Management

Different countries, different customs: Marketing has to take this into account and adapt international campaigns to conditions in the respective country Your task is to define country-specific goals, to develop suitable strategies and measures and to implement them within the budget and time frame. You direct your team on site while being involved in a continuous exchange of information and experience across countries In the end, controlling sheds light on whether market success has been achieved with an efficient use of funds.

Sustainability Management

Responsibility for the sustainability management of a company is a broad field. On the one hand internal and external standards exist, and you make sure that these are adhered to, but on the other hand you may still have to train the employees to raise their initial awareness of this important topic.

You investigate manufacturing processes, packaging, the raw materials used and many other things for their potentials for CO2 savings, climate neutrality and greater sustainability, then formulate a corporate strategy and direct the necessary measures until the objectives you have set are achieved.

Other fields

  • Management of digital work processes: Guidance of the digital transformation as an interface between management, people and technology Competition
  • Business consultancy: external analysis and evaluation of companies and working out and implementation of individualized measures to increase success
  • Management development: Promotion of skilled personnel and development of management potential Other fields
  • Purchasing and logistics management: optimization of the entire supply chains (supply chain management) in the areas of purchasing, production, Distribution and storage
  • Management consulting: digital transformation in companies, holistic strategy development, optimization of business processes and project management

Approval and recognition

Our Bachelor courses can be studied without an NC (numerus clausus) and do not require a particular grade average. To start a Bachelor course you need to have a university entrance qualification.

University entrance qualifications

  • The Allgemeine Hochschulreife (general higher education entrance qualification) (Abitur / high-school diploma) entitles you to a Bachelor degree course
  • The Fachhochschulreife (university of applied sciences entrance qualification) (Fachabitur / vocational baccalaureate diploma) entitles you to study at a university of applied sciences
  • The fachgebundene Hochschulreife (subject-specific higher-education entrance qualification) entitles you to study a particular subject in the state named on the certificate
  • A Bachelor course of study is also possible without a higher education entrance qualification.
    A distinction is made between
    • Access based on vocational advanced further training
    • Access based on appropriate vocational training and professional activity
    • Access based on an entrance examination or a trial course of study

Do you have any questions? Contact us, we will be happy to check your personal situation!

Language skills

Applicants from abroad who have not grown up in Germany or a German-speaking country need proof of their German language knowledge. The required level is “DSH 2 according to the German language skills test for university access”.

Recognition

Have you already completed a course of study or vocational education and training at another university?
Then perhaps achievements that would shorten your study time can be credited to your studies at the INU.

Talk to us! We will be happy to check whether you meet the requirements for recognition.

Fees & key facts

full-time
Degree type:
Bachelor of Arts (B. A.)
Tuition fees:
EUR 545/month

EUR 3,270/semester

EUR 19,620 in total

no additional costs for enrollment and examinations
Study Duration:
6 semesters - 36 months
Start of course:
April 1 (summer semester)
October 1 (winter semester)
Application Deadline:
all year round
Language:
german
Accreditation:
accredited without conditions by the Foundation Accreditation Council until 03/31/2031
Form of implementation:
distance learning with selected on-campus activities
ECTS points:
180
BAföG:
The full-time INU study programs are also eligible for funding in accordance with Section 2 (2) of the Federal Law on Support in Education (BAföG).

Part-time
Degree type:
Bachelor of Arts (B. A.)
Tuition fees:
EUR 430/month

EUR 2,580/semester

EUR 20,640 in total

no additional costs for enrollment and examinations
Study Duration:
8 semesters - 48 months
Start of course:
April 1 (summer semester)
October 1 (winter semester)
Application Deadline:
year-round
Language:
German
Accreditation:
accredited without conditions by the Foundation Accreditation Council until 03/31/2031
Form of implementation:
distance learning with selected on-campus activities
ECTS points:
180
Learn more

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We are glad that you have decided to learn about your program and the INU – Innovative University of Applied Sciences. Request your information material here – free of charge and without obligation.
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